Sustainable Tourism Initiative

Transforming, Creating and Developing a Movement Toward
Sustainability in Florida's Hospitality and Tourism Industries

If you're a Floridian, and particularly a South Floridian, you likely know that travel and tourism equals business and commerce. 

Just how big is this contribution?  It's of a magnitude that one might find difficult to imagine. 

Florida's tourism industry -- encompassing transportation, catering, accommodations, recreation and services for travelers
-- is the State's largest industry and generator of jobs.  It's huge ... and therefore critical for our State's future.  And it needs to go green.

Sustainable Tourism Initiative Committee

The goal of the Sustainable Tourism Initiative Committee of the USGBC South Florida Chapter -- to be a catalyst for the transformation of these industries through the way buildings and properties are designed, built and operated, enabling an environmentally and socially responsible, healthy and prosperous environment that improves the quality of South Florida life, as well as visitor and guest experiences, by: 

  • Providing educational opportunities
  • Establishing the Chapter as a technical resource
  • Promoting sustainable practices that are in line with the LEED Rating Systems.


Our nonprofit Chapter seeks to partner with major stakeholder organizations that drive the hospitality and tourism industries. When such collaborations are established, common goals are bolstered, whether it is lowering operational costs or stimulating the local economy. 

If you are interested in learning more about these important initiatives, be it as a partner or a volunteer, contact our committee co-Chairs, Denaye Hinds and Ana Marie Huertas.

Green Venue GuideThe Green Venue Selection Guide (click on image at right) is a tool that the USGBC developed for meeting and event planners to use in evaluating and selecting green facilities.  It contains a questionnaire, called the “Hotel and Conference Center Environmental Questionnaire” that uses key environmental metrics from the LEED for Existing Building (EB) Rating System, and boils them down into succinct questions that travel managers and meeting and event planners can include in their RFPs and use to find and compare green venues.

Not only is the Venue Guide a tool for event and meeting planners, but it is also an outstanding resource for hoteliers and conference centers to gain insight into the criteria against which your customers will be evaluating your property against your competition.

Tools and Resources




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